The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.

Participative Marketing for Local Radio

24 years ago Network Contact Anonymous (not verified)

Author

  • Dennis List
The term participative marketing is meant to capture the idea that marketing is not just something that big corporations do, but something that everybody does when engaged in any kind of purposeful gr

Publishers

Languages

English, Indonesian (under the title of Pemasaran Partisipatif untuk Radio Lokalthe)

Number of Pages

160

Source

Web comment from John Goslino to The Communication Initiative on September 20 2010, and the Audience Dialogue website, September 23 2010.

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