1 minute
Social Norms Change - Iron Consumption Increased 315%
Strategy researched An intervention to improve descriptive, injunctive, and collective norms featuring educational modules, videos, and feedback on haemoglobin testing Impact achieved 315% increase in self-reported iron and folic acid consumption in the intervention arm. Country of study India Research methodology Cluster RCT Journal Bulletin of the World Health Organization; 2021 Journal paper title and link Self-reported iron and folic acid consumption in the intervention arm increased 315% Excerpt from Abstract "At follow-up, mean scores in self-reported iron and folic acid consumption in the control arm had decreased from 0.39 to 0.31 (21% decrease; not significant). In the intervention arm, mean scores increased from 0.39 to 1.62 (315% increase; P < 0.001). The difference between the two arms was statistically significant (P < 0.001). Each of the three norms also improved at significantly higher rates in the intervention than in the control arm (P < 0.001 for each norm). Changes in descriptive and collective norms (but not injunctive norms) were associated with changes in self-reported iron and folic acid consumption (P < 0.001 for both norms) ... Our results show that social norms can be improved and that these improvements are associated with positive behavioural changes. A social norms-based approach may help promote iron and folic acid consumption in India." |
Comments
