The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Social Protection and BCC - 36% More Correct Knowledge of Child Nutrition

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Strategy researched
 
Nutrition-sensitive social protection interventions on infant and young child nutrition (IYCN) knowledge in rural Bangladesh, both during and after behaviour change communication (BCC) intervention activities
 
Impact achieved
 
 
Country of study
 
Bangladesh
 
Research methodology
 
RCT
 
Journal
 
Maternal and Child Nutrition; 2017
 
Journal paper title and link
 
Nutrition behaviour change communication causes sustained effects on IYCN knowledge in two cluster-randomised trials in Bangladesh
 
Excerpt from Abstract
 
"There are 3 main findings: First, the BCC improves IYCN knowledge substantially in the 1st year of the intervention; participants correctly answer 3.0–3.2 more questions (36% more) compared to the non-BCC groups. Second, the increase in knowledge between the 1st and 2nd year was smaller, an additional 0.7–0.9 correct answers. Third, knowledge persists; there are no significant decreases in IYCN knowledge 6–10 months after nutrition BCC activities ended."
 
Summary at this link

 

Comments

Submitted by tturk on Wed, 05/17/2023 - 23:59 Permalink

Although awareness (cognition vs pre-cognition) and knowledge about a health issue are good determinants of changes in attitudes, perceptions and intentions toward the health issue, they are not as important than attitudinal, intentional and behavioural indicators. Therefore, it would be beneficial if studies identified more significant range of social behavioural changes than simply knowledge which is an early indicator of potential change.