Social Marketing: Improving the Quality of Life
Published as a second edition in 2002, this book features a step-by-step process designed to help readers plan and execute a social marketing campaign.
Publishers
Number of Pages
456
Legacy Partners
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
AIDS and Men
Subtitle
Taking Risks or Taking Responsibility?
This book argues that the global epidemic is driven by men.
Publishers
Number of Pages
252
AIDS and Accusation
Subtitle
Haiti and the Geography of Blame
Originally published in 1992 (reprinted in 1993 and 2006), this 372-page study attempts to link the events and structures of the world AIDS pandemic to the lived experience of people with AIDS in a po
Publishers
Number of Pages
372
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