The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Perinatal Mortality Reduced: 19 vs. 36 per 1,000

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Strategy researched
 
Automated SMS and a mobile phone voucher enabling 2-way communication between wired mothers and healthcare providers in a resource-limited setting
 
Country of study
 
Zanzibar
 
Research methodology
 
Cluster RCT
 
Journal
 
JMIR Mhealth Uhealth, 2014
 
Journal paper title and link
 
Mobile Phone Intervention Reduces Perinatal Mortality in Zanzibar: Secondary Outcomes of a Cluster Randomized Controlled Trial
 
Excerpt from Abstract
 
"The rate was lower in the intervention clusters, 19 per 1000 births, than in the control clusters, 36 per 1000 births. The intervention was associated with a significant reduction in perinatal mortality with an odds ratio (OR) of 0.50 (95% CI 0.27-0.93)....Mobile phone applications may contribute to improved health of the newborn and should be considered by policy makers in resource-limited settings."

 

Comments

Submitted by Sergiy.Pro on Sun, 05/21/2023 - 22:53 Permalink

I suggest adding 'deaths' after 19. To me it is not immediately clear what is the impact of the intervention, 19 of what per 1000, is 19 better or worse than 36 per 1000. Otherwise it looks and reads good. If it is mentioned that it is 19 deaths per 1000, while in the control it is 36, I believe it gets immediately clear that it is about decreasing the number of death per 1000.