Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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A true partnership

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Author: Jackie Christie, April 20 2016 - Working together, BBC Media Action and the Kenyan Broadcasting Corporation (KBC) have transformed a shabby studio into a HD home for KBC’s flagship politics programme, Beyond the Headlines.

I think it’s fair to say that the development community has a tendency to overuse the ‘p’ word. I’ve seen it used to describe a variety of relationships, however slender or remote. My experience of working with Kenya Broadcasting Corporation (KBC) over the last few years would suggest that occasionally, these relationships earn the description of a true partnership.

We had worked with KBC for two seasons, when they broadcast BBC Sema Kenya, a groundbreaking political debate show which helped people ask their leaders questions, and in doing so, help hold them to account. During this collaboration, staff at KBC benefited from exposure to new production techniques, among them, moderating debates and developing compelling scripts.

Both sides felt that if our capacity strengthening was to come to fruition KBC should produce their own show. One year later, and without fanfare, the first show Beyond the Headlines aired on KBC Channel 1.

The new programme isn’t Sema Kenya and was never intended to be. It is KBC’s own flagship politics show designed to help audiences understand some of the key issues behind the stories which make the headlines. During the month of pilot programmes the show’s producers demonstrated they weren’t afraid of tackling sensitive content. Themes included corruption, police reforms and security one year on from the Garissa attack where 148 people died after gunmen stormed a university in northern Kenya.

A studio fit for purpose

As exciting as the pilot was, we quickly realised the show would need a permanent home. The one suitable studio at KBC was already operating beyond capacity. So we had no choice but to look again at a scruffy former radio studio, home to an increasingly decrepit piano and little else. It didn’t even have mains power. Engineers who had been at KBC for decades couldn’t tell me when it was last used as a studio – instead of its usual guise as a makeshift staff chapel

It was going to be a considerable undertaking to turn this shabby space into something that could house a live show. A broadcast engineering consultant provided me with schematics for video, talkback, sound and data. It was a blizzard of wiring, converters and electrical engineering. I hoped if I stared at the diagrams long enough a picture of a studio would appear.

Sparking a national conversation

The consultant gave me a long list of work which KBC had to undertake: everything from installing air conditioning and power to fitting a carpet.

Throughout the whole nerve-racking period, KBC upheld their side of agreement and contributed significant time, manpower and funds. As a result, a long- neglected corner of the KBC buildings is now their first HD studio.

I’m happy KBC has a new show to help spark a national conversation about politics in the run-up to Kenya’s elections in 2017, and that we have a partnership that matters.

Click here to access this BBC Media Action blog and related links on their work in Kenya.
Image credit/caption: BBC Media Action, "Joseph Warangu, Sema Kenya presenter with Jacob Kioria, Beyond the Headlines presenter at a debrief session"

Contact:
BBC Media Action
BBC Media Centre, MC3A, 201 Wood Lane
London
W12 7TQ
United Kingdom (UK)
Phone: 44 (0) 20 8008 0001
Fax: 44 (0) 20 8008 5970
Media.action@bbc.co.uk