The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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Tambuli Community Radio Project - Philippines

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A programme developed in the Philippines by the Danish International Development Agency (DANIDA) and UNESCO to empower Filipinos through information so that they would be motivated to take better advantage of existing development opportunities, as well as identifying and pursuing their own development opportunities through media-supported discussion and debate.
Communication Strategies

By mid-1996, eight centers of media operations - all were community radio stations and some produced community newspapers. Training and workshops in technical aspects of broadcasting and reporting. "Livelihood Assistance" programme - loans and grants provided by the media centers for local development. Radio stations in most sites also function in the place of telephone systems (ie: messages can be broadcast advising that a relative in another village is ill, or to call someone to a meeting or celebration.)
Development Issues

Economic development, political development
Key Points

Tambuli Project was based on a situation analysis which pinpointed that even when development requirements were available, villagers in the poorest sectors were not always prepared to take advantage of them. Radio stations and newspapers were seen not as the ends, but the means towards stabilizing communities and motivating them to organise socially. Participatory approach in all planning, including research in the community. Community members gained/gain a sense of ownership and commitment.
Partners



DANIDA, UNESCO, communities in the Philippines.

Sources

Fraser, Colin & Sonia Restrepo-Estrada, Communicating for Development: Human Change for Survival, London, I.B. Tauris (1998) Click here for more details on this publication.