Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Labour Community Radio Project

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The Labour Community Radio Project is an initiative of Worker's World Media Productions (WWMP), which has been running since 2002 in South Africa. The show has a labour focus, but deals with issues ranging from housing, education, healthcare, and work to political and economic matters.
Communication Strategies

The project consists of a one-hour weekly live show broadcast on approximately 40 community radio stations around the country. It is also being broadcast on various radio stations of the South African Broadcasting Corporation (SABC).

WWMP provides training to the presenters and producers of these shows. They also provide production support with a weekly CD consisting of an 8-minute feature on the topic of the week, 5-minute labour news review and 3-minute HIV/AIDS insert. The shows are broadcast in 5 South African languages: English, Afrikaans, IsiXhosa, IsiZulu, and Sesotho.

Development Issues

Economic Development, Labour

Key Points

WWMP was formed during September - December 1997, when a collective of labour service organisations carried out a radio pilot project, called Workers World. It consisted of 12 weekly 30-minute slots on Bush Radio, a community radio station, focusing on issues relevant to workers and the labour movement. At the evaluation meeting at the end of the pilot project, participating organisations agreed to set up a semi-independent radio production project, based on the need for radio productions focusing on labour-related issues. WWMP now aims "to be the recognised and desired production house for quality media productions serving the working class and labour."

Sources

WWMP website on December 5 2008 and March 29 2010.

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