Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Community Drama - Philippines

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The theatre arts in the Philippines have been used by governments ministries as well as NGOs to promote various issues such as family planning, agrarian reform and deforestation. Their advantages include immediacy, easy adaptability and mass popularity. However, their effectiveness has been undermined by lack of funding, poor scripts and a hard-sell approach to development communication. The findings here are drawn from surveys, case studies, document analysis and participant observation.
Communication Strategies

At least 7 different forms of indigenous theatre were used in the 70s (drama, puppetry, the zarzuela [light opera style], cancionan [argument in song and verse], balagtasan and bantayonan [poetic debate, and the balitao [court debate in song and dance]). Most organisations preferred the use of drama and musical plays to promote issues, key among them were those on the national agenda such as family planning, drug abuse, the dangers of deforestation and tourism. The National Media Production Centre covers almost the entire country. It has a network of community theatre groups whose members are labourers, factory workers and students. Volunteers are trained to perform puppet theatre both in urban and rural areas. Scripts are written by staff writers, commissioned non-staff writers and students. Funding, which is limited, usually covers production, auditorium costs, travel and accommodation, crews and props. Occasionally funding covers technical assistance and guidance. Performers are volunteers, employed amateurs and professional actors. In some cases they are clerks and factory workers, making efforts quite participatory. Some organisations and centres such as the University of the Philippines/Institute of Mass Communication have videotaped these traditional theatre forms for possible telecasting, while other organisations have recorded these performances for radio broadcasting.
Key Points

In general, most government and non-government agencies have a positive attitude regarding the use of theatre for development purposes. Their advantages are many: flexibility in reaching villages, non-dependence on electricity and popular appeal especially with those who are illiterate.
Sources

Paper submitted by Niruparma Sarma to The Communication Initiative.