The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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AIDS Surveillance and Education Project - Philippines

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This project was started in 1992 in Manila with the objective of institutionalising both public and private sector mechanisms, reducing sexual risk behaviour and increasing the capabilities of local NGO's. This was conducted especially through the use of mass media materials, community outreach and peer education.
Communication Strategies

Trainings have focused on project and financial management; behavioral research; media materials development; community outreach and peer education; harm reduction for IDU's; STD prevention and syndromic management; condom distribution; and project reporting, monitoring, and evaluation.
Development Issues

STD's and HIV/AIDS, peer education, prostitution, harm reduction, injection drug users
Key Points

Local NGO strengthening was accomplished between local health offices, resulting in high-quality interventions and increased coordination. After an evaluation in 1997, future goals for this project were determined, including: maintaining a focus on peer education, increasing the strengthening of NGO's, and changing existing cultural norms.
Partners



Philippine Department of Health, USAID, PATH

Sources

From Assessment Report - Special Objective: Rapid Increase of HIV/AIDS Prevented; a report prepared for USAID/Philippines by Hermann, C. et al., February 10, 1997.

Website: Click here to view.