The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The intervention study of AIDS knowledge, attitude and behavior about women of childbearing age

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Xu, Y., X. Ye, et al. (2011). "The intervention study of AIDS knowledge, attitude and behavior about women of childbearing age." Modern Preventive Medicine 38(4): 678-680.

Abstract: A study was conducted in Yuexiu District in Guangzhou City, Guangdong, China, in women of childbearing age, to explore the effect of AIDS and health education to the public and provide the basis for future AIDS health education. A survey was carried out by questionnaires before and after the health education intervention. The overall rates in AIDS knowledge was increased from 83.1% before intervention to 91.2% after intervention. The rates of knowledge of the AIDS transmission route, such as dispelling the notions that "mosquitoes biting each other might disseminate AIDS", "sharing bathrooms of people with AIDS might result in infection" and "swimming with AIDS patients in the same natatorium would spread AIDS", were enhanced from 62.8%, 69.2% and 81.1% before intervention to 91.1%, 89.2% and 92.5% after intervention, respectively. The overall supported rates of positive attitude to AIDS were increased from 86.1% before intervention to 93.2% after intervention. When involving their own interests, the supported rate of positive behaviour of the subjects was enhanced from 37.2% before intervention to 60.1% after intervention. The condom use rate was increased from 56.6% before intervention to 64.5% after intervention. To some extent, health education could help childbearing-aged women to increase awareness of AIDS. Health education also changes their attitudes and behaviour in varying degrees.