Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Assessing Knowledge, Attitude, and Practice of Emergency Contraception: A Cross-Sectional Study among Ethiopian Undergraduate Female Students

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Affiliation

Lund University

Date
Summary

This Ethiopian study aimed to assess the knowledge, attitude, and practice of using emergency contraception (EC) and to further elucidate the relationship between these factors and some socioeconomic and demographic characteristics among female undergraduate students of Addis Ababa University (AAU), as well as report on the media sources of their knowledge.

The authors conducted a cross-sectional quantitative study among 368 AAU undergraduate students using a self-administered questionnaire. Results were presented using descriptive statistics, cross-tabulation, and logistic regression.

Sexually active participants had significantly better attitudes toward EC than sexually inactive participants, even after the authors adjusted for possible confounders such as age, region, religion, ethnicity, marital status, department, and family education and income. The study showed high EC awareness and use in contrast to other studies in the city, which could be due to the fact that university students are relatively better educated.

Sources of information with participant numbers and percentages of the respondent population who had indicated them as a source of knowledge on EC:

  • Formal Education: 108 (29.3) percent
  • Media - Radio, Television: 278 (75.5) percent
  • Magazine: 15 (4.1) percent
  • Internet: 29 (7.9) percent
  • Health facilities: 255 (69.3) percent
  • Friends/relatives: 7 (1.9) percent

The researchers recommend that interventions intended to combat maternal mortality through contraceptive usage need to take into account such information specific to the intended groups involved in the intervention.

The study concludes: "The study showed high level of EC awareness and usage in contrast to other studies in the city; this could be due to the fact that these study participants are relatively in higher educational level in comparison to other women in the city. However, it was shown that there was low level of positive attitude, which in fact could be due to high number of sexually inactive participants, who are expected to be reluctant about the issue. Assessing the knowledge, attitude and usage of EC and the relationship of these factors and some socio-demographic characteristics plays a leading role in public health projects which are aimed to combat maternal mortality through reducing unintended pregnancies. To change attitude towards EC and further increase the level of awareness and usage, collaborated health education and similar studies among health and Media workers are highly recommended. A separate study to assess the level and the type of forced sexual intercourse is also recommended."

Source

Interagency Youth Working Group Youth InfoNet 91 and BioMed Central, 12:110, June 21 2012. Image credit: DTK Ethiopia.