Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Harnessing Talent: Ugandan Street Youth Using Drama to Fight AIDS

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Summary

Harnessing Talent: Ugandan Street Youth Using Drama to Fight AIDS

Reflecting on Lessons Learned from the Ugandan Baaba Project




by Kirstin Mitchell, Juliet Oling, Tony Onen, Monica Nyakake & Sarah Manyindo Kihuguru

January 2002


Click here for a Programme Experience




"Some of the main lessons learned in the Baaba project that might be helpful for those considering performing arts within an HIV prevention project include:


In Uganda, role-plays are a culturally acceptable method of teaching. They can be put together in a matter of minutes and are enjoyed by participants and performers.


In contrast, a good play requires much practice and hard work to develop a plot that is both interesting and at the same time draws out the main themes and helps people to think through issues. Expertise in performing arts is helpful in assisting young people to develop their own plays. In organising practices, the support of an enthusiastic staff member is crucial. The NGOs with supportive staff enjoyed and benefited most from the drama festival.


Research has shown that dramas can be interpreted in many different ways by the same audience. The Baaba project tries to ensure that plays are always followed up by a talk so that the intended message of the play is outlined. The impact of plays can be evaluated informally by putting questions to the audience, or formally through evaluation questionnaires. Simply providing street children with an opportunity to display their talent can be effective in breaking down prejudices."


Click here to access a related peer-reviewed summary on the Health e Communication website, and to participate in peer review.

Click here for the full case study.


Source: Sexual Health Exchange website.