The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.

Edutainment: Using Stories and Media for Social Action and Behaviour Change

12 years ago Network Contact Anonymous (not verified)

Author

  • Esca Scheepers
  • Michael Jana
  • Harriet Perlman (ed.)
  • Sarah Delius
Produced by the Soul City Institute for Health and Development Communication, this manual shares perspectives and insights about edutainment, using popular entertainment formats to tackle serious soci
Click here for the manual in PDF format.
Click here to download an interactive version of this manual in PDF format.
Languages

English

Number of Pages

148

Source
Email from Katinka Moonen of Oxfam Novib to The Communication Initiative on March 3 2014 and Soul City website, March 10 2014 and February 14 2022.

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