Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.

SMART Advocacy Guide

"All advocates dream of big change. The SMART Advocacy approach creates a roadmap to achieve that change."

Languages

English, French

Number of Pages

92 (user's guide)

Source

AFP website, May 9 2016 and October 4 2021; posting by Sarah Whitmarsh to IBP Global on September 30 2021; SMART Advocacy website, October 14 2021; email from Vira David-Rivera to The Communication Initiative on January 11 2022; and "How to Start Your SMART Advocacy Journey", by Sarah Whitmarsh, on Knowledge SUCCESS - accessed on January 13 2022. Image caption/credit: Members of the Mississippi Youth Council (MYCouncil) advocate at the state capitol around sex education in their schools. Nina Robinson/Getty Images/Images of Empowerment

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