The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.

CDCynergy - Social Marketing Edition and "Lite" Edition

22 years ago Network Contact Centers for Di…
Created by the Centers for Disease Control and Prevention (CDC) and published by Turning Point, "CDCynergy - Social Marketing Edition" is a tutorial and planning guide for applying social marketing sy
Click here to access CDCynergy - Social Marketing Edition.
Click here to access CDCynergy "Lite".

Publishers

Number of Pages

28 ("Lite" edition)

Source

Social Marketing Listserve, September 7 2004, and CDCynergy - Social Marketing Edition and CDCynergy "Lite" - both accessed on June 20 2017.

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