The Native Advertising Playbook
"Virtually any media outlet producing and distributing quality content to targeted audiences can try native advertising."
Publishers
Number of Pages
58
Source
IMS website on March 4 2022.
Legacy Partners
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Building Viability: Strategies and Approaches for Media Organisations - Workshop Recordings and Presentations
"Understanding your target market and their profile is critical.
Publishers
Source
Email from Peter Whitehead to The Communication Initiative on February 28 2022. Image credit: Patricia Torres-Burd
Media and the Coverage of Terrorism: Manual for Trainers and Journalism Educators
Subtitle
UNESCO Series on Journalism Education
"It is difficult to overstate the fraught complexity of the relationship between terrorism and the media.
Languages
English; French
Number of Pages
106 (English); 110 (French)
Source
UNESCO website accessed on February 28 2022. Image credit: Mr. Clinton
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