Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.

Guide for Developing an SBC Strategy

"The SBC [social and behaviour change] strategy and subsequent programming should be people-centered before being behavior-centered; this is why...this SBC guide starts with audience segmentati

Languages

English; French

Number of Pages

47 (English); 53 (French)

Source

Save the Children Child Rights Resource Centre, May 18 2022. Image credit: Breakthrough ACTION

Measuring Social and Behavior Change in Nutrition Programs: A Guide for Evaluators

"Without strong nutrition SBC considerations in evaluations, donors, programmers, and planners lack evaluative data to make strategic decisions or adaptations that could be helpful to improve n

Number of Pages

37

Source

FSNetwork, May 17 2022; and email from John Nicholson to The Communication Initiative on May 17 2022. Image credit: Shafiqul Alam Kiron, Data Analysis and Technical Assistance (DATA) Limited

Media Consumption and Perceptions Research - Ukraine, Georgia, and Moldova

"...it is important to enhance the capabilities of independent media that can be trusted as part of creating more free, fair, and informed societies.

Languages

English, Russian, Ukrainian, Georgian, Romanian

Source

Independent Media in the Eastern Partnership States website on May 13 2022. Image credit: REUTERS/David Mdzinarishvili

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