Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Women and ICT in Colombia: An Issue Still Not Completely Incorporated in Feminist Agendas

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Affiliation
GenderIT
Summary

In this interview with GenderIT, Olga Paz of Colnodo, a Colombian member of the Association for Progressive Communication (APC), explains that in her country there is still no clear gender perspective on national information and communication technology (ICT) policies. Further, there is still a ways to go in achieving an understanding of the role of ICT as a political and strategic issue that can be productive for social organisations and women's groups, in particular. Paz here shares her impressions on the challenges involved in integrating gender and ICTs.

Specifically, reflecting on the ICT projects she coordinates, Paz notes that gender is integrated into the development of many such initiatives, even though it might be implicit rather than explicit. At times, galvanising women to use ICTs as a political/development issue can be challenging, simply because of lack of time or means to share news/information. For example, the Portal for Colombian Development - Avanza seeks to support social development processes in order to contribute to the reduction of poverty in Colombia, in part by fostering knowledge management through a space/tool that enables rural, farmer, and women's associations to publish information. But due to various constraints, women users, in particular, "are unable to connect to the internet because of the costs of services, or the distance to access them. All in all, the alternative is that these people send diverse information via electronic mail to the portal's content editor, who revises, organises, and places information on-line on a daily basis." The level of true participation is, thus, diminished; in short, women's organisations in Colombia are not yet taking ownership of ICTs as a political issue.

To flesh out this picture, Paz points to statistics from the most recent report from the Telecommunications Regulation Committee (Comisión de Regulación de Telecomunicaciones, CRT), which indicate that the percentage of people that access ICTs in Colombia is 8% of the population. Their use is much more concentrated in the main cities of the country, among the population belonging to the higher and middle classes, among professionals, the employed, and so on.

To address divides like these, Paz reports, the Connectivity Agenda (Agenda de Conectividad) is working to advance public policy so that citizens can have access to new technologies and manage to establish a more fluid government-citizen relationship. However, "There doesn't seem to be an obvious gender perspective in the Agenda..." Advocacy efforts to integrate that perspective should rely on the fact that the gender perspective is clear and visibly defined, suggesting perhaps a "convergence of issues" amongst organisations dedicated to women's issues and organisations that focus on ICTs. She stresses that the ICT boom in Colombia is recent, though, such that the latter type of organisation is fairly rare. Thus, it might be up to women's organisations to link gender issues to the current ICT debate, such as by working to open spaces for women's participation in ICT policy - creating a heretofore-lacking agenda for citizens to participate in the discussion, design, implementation and evaluation of ICT policy.

Strategies Paz suggests here for boosting participation of Colombia's women in ICT projects, and in shaping ICT policies, include:

  • Drawing on workshops to: raise awareness among women on the subject of communication and new technologies, institute mentoring processes so that women's groups and organisations can fully take advantage of the benefits of ICTs, and build capacities, provide follow-up and orientation so that women perceive the possibilities offered by ICTs

    Example: Colnodo has organised workshops using the GEM (Gender Evaluation Methodology) tool. These sessions use videos of various experiences, chats, written texts, and so on. "The women are then surprised when they realise everything they can do. Nevertheless, the resources available limit the use of ICTs..." The workshops also share the experiences of women that had no access to technologies and that began to use them successfully; "some women are even training other people and use modern technologies on a daily basis." That said, "the orientation also has to go beyond training. You can't just tell women, 'look at these experiences, you can do this,' you have to sit down and make plans together, manage projects and carry out processes so that ICTs are something practical and productive."
  • Fostering a culture of use of ICTs within organisations
  • Encouraging women's networks and organisations to consider, promote and obtain resources to develop projects that actively involve ICTs
  • Developing community radio initiatives that integrate modern technologies. "There are already interesting experiences in this line, from which we could learn a lot."
  • Carefully considering cultural and social aspects when planning projects

    Example: Colnodo worked with Neighbourhood Informational Units (Unidades Informativas Barriales, UIB) in Bosa, Suba and San Cristóbal to carry out an alternative journalism project called the Youth Communication and Information Network (Red de Comunicación e Información Juvenil, RIJ). Organisers tried to involve the same number of boys and girls the project, but girls began to pull out due to heavy pressure from their families and domestic commitments to meet; they also needed the permission of their parents to attend the workshops. Anticipating these types of barriers to participation and crafting strategies to address them prior to programme implementation is key.
Source

Association for Progressive Communication (APC) News - February 2006 - No. 61 (click here for the archives).