Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Talking Drum Studios - Cameroon

1 comment
Talking Drum Studios (TDS), including Talking Drum Studios Girls, aims to encourage young people to become involved in political issues and enable them to contribute to the political, economic, and social development of Cameroon, thus creating a link between the government and civil society. The project does this by deepening young people's political knowledge and their ability to participate through the production of radio programmes by youth and for youth. These programmes provide an opportunity for youth to express themselves on topics related to good governance through drama, poems, speeches, or songs which are broadcast on air. The project has been running in 5 provinces in Cameroon since 2006. The project is also linked to the international project Youth on the World (YOW), based in Germany, which aims to reduce stereotypes and prejudices against people from diverse cultures, encourage understanding, and develop an international network of young people engaged in political issues facing Cameroon.
Communication Strategies

Both Talking Drum Studios (TDS) and Talking Drum Studios Girls use radio to inform people about political issues and to encourage participation in the political sphere. According to the organisers, radio is TDS's main means of communication since it is considered the best medium to reach people in an interactive and creative way. The programmes deal with a variety of topics related to good governance such as participation, democracy, equity, anti-corruption, gender, decentalisation, and migration, and use a variety of styles such as debates, field interviews with a diverse range of citizens, radio dramas, poetry, and music.

TDS holds workshops to train youth on radio production, debating skills, radio moderation, project management, networking, and use of participatory techniques. They also hold national festivals in Cameroon that involve youth from across the country engaging in political debate, theatre, music, and dance.

The project also has an internet component that uses podcasts and e-forums to encourage networking and international participation. This international networking is happening mainly through the YOW project. Youth from schools and universities in Germany and Cameroon (and soon Switzerland) are sharing information on and creating awareness about issues related to development politics (e.g. migration, trade, health, human rights, and environment), culture, and gender in their respective countries. This exchange is occurring through email, meetings, workshops, and international radio debates. YOW also holds training workshops for Cameroonian youth living in Europe and organises cultural exchange festivals.

Development Issues

Democracy, Youth.

Key Points

According to the organisers, the approach used by TDS is completely participatory with the process being considered more important than the output. The process involves learning to work together following the principles of participation and networking. There is no leader or hierarchy, and every person can contribute. In this way the TDS youths hope to build a social movement that can grow indefinitely. Everyone is also able to learn as all knowledge is shared. In order to facilitate this process, the non-governmental organisations (NGOs) supporting youth groups merely consult but do not dominate the process.

The organisers believe that youth are important for the future of every nation, particularly in Cameroon. Since they form about 70% of the Cameroonian population, their activities can have a significant impact on society.

Partners

Agro-PME, Cameroon; Renata, Cameroon; Commune de Kouptpamo, Cameroon; radio stations in Cameroon and Germany; University of Göttingen, Biodiversity; University of Bielefeld, Health Sciences; IZB - PH Zug, Switzerland; and various schools in Germany, Cameroon, and Switzerland.

Sources

Email from Heidrun Schmitt to Soul Beat Africa on March 1 2008; and VePIK website, December 4 2009.

Comments

User Image
Submitted by Anonymous (not verified) on Fri, 07/11/2008 - 10:20 Permalink

HI Heidy
It's Lionel we have passed the journey with another LIONEL Manga an author do you remember? I just want to say thank you and I hope that the youth of my or our country will give his better everyday like I will try to do it every day sorry for my english
THANKS

Teaser Image
http://www.comminit.com/files/hotcocoa.jpg