Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Talking Drum Studio - Sierra Leone

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Initiated in April, 2000 by European Centre for Common Ground (ECCG), Talking Drum Studio, Sierra Leone (TDS-SL) creates and airs radio programmes with different formats that are designed to encourage peace and reconciliation. The studio also participates in events like peace carnivals, undertakes community radio outreach, and collaborates with government agencies and local and international organisations.
Communication Strategies

Radio programmes address the following groups and/or needs:

  • Children: Golden Kids News brings together 16 children of mixed backgrounds to serve as reporters, producers, and actors. This show creates a forum for children to discuss their hopes and fears, advocate their issues, and discuss events related to the war.
  • Women: for the programme Salone Uman, local human rights groups help identify issues that affect the status of women and that require exposure and reflection. The production team then interviews Sierra Leonean women.
  • Excombatants: the soap opera Sangbai Drama, the drama Atunda Ayenda (Lost and Found), and the informational programme Troway Di Gun are designed to inform excombatants about the disarmament and demobilisation process and provide them with a forum to discuss their problems. Atunda Ayenda is also broadcast in Banjul, The Gambia for the benefit of Sierra Leonean refugees (but Gambian, Ghanaians, and Nigerians living in the city also tune in). In addition, the National Committee for Disarmament, Demobilisation and Reintegration (NCDDR) produces a 15-minute news programme.
  • Refugees: the soap opera Home Sweet Home intertwines information about issues that returnees and refugees face upon returning home. Luk wi Pipul provides news and information in a magazine-style format for Sierra Leonean refugees residing in Liberia and Guinea. Peace messages and Guinean and Sierra Leonean music are included.
  • The issue of diversity: Common Ground Feature is a magazine-style news series that fosters connection through interviews with conflicting groups on a wide range of topics.
  • The needs of particular neighbourboods: Wi Yone Salone provides information about current issues (economic activities, health, education, governance) related to the war insofar as they affect particular districts in Sierra Leone.
  • The attitude toward police and the army: Wi Soja en Police Tiday is a 15-minute weekly special that seeks to raise the community profile of the Sierra Leone Army and the Sierra Leone Police, in part through interviews with these people and the communities where they live and work.


Additional projects include:

  • Bo Peace Carnival - annual 4-day event to promote community-building and sustainable peace. Features performers and cultural groups, as well as plays developed and performed by secondary school students about early marriage, sexual and gender violence, education, and the generation gap. Commentary and discussion by chiefs, women's representatives, young people, and civil society members, interspersed with live interviews from carnival attendees, were broadcast to various parts of Sierra Leone.
  • Community Radio Outreach - TDS-SL, through its Community Peacebuilding Unit, facilitates the development of community radio stations by organising meetings, bringing together broadcasters across the country to train each other, and coordinating work plans. Current projects include Radio Mankneh, Radio Gbafth, and Radio Tombo.
  • Election 2002 Coverage - working with the Independent Radio Network (IRN), TDS-SL helped ensure that citizens would have access to polling results.
  • HIV/AIDS prevention - on the "Best of Sierra Leone" album, one song about HIV/AIDS prevention features famous Sierra Leonean political leaders singing along with local musician Jimmy B. TDS-SL has used this song to launch an AIDS awareness campaign in Sierra Leone.
Development Issues

Conflict, Children, Women, HIV/AIDS.

Partners

ECCG, IRN, Talking Drum Studio - Liberia, NCDDR, United Nations High Commissioner for Refugees (UNHCR), National Commission for Resettlement, Reconstruction and Rehabilitation (NCRRR), Steady Bongo and the Cultural Heroes, KISS 104 FM, and the Cassette Sellers Association.