Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Power of Bridging: How to Build a World Where We All Belong

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A bold guide for connecting across differences―even those that seem impossible

“Wise and visionary, Powell helps us find the courage to forge connections with others, the earth, and ourselves to transform the world from the inside out.” ―Valarie Kaur, bestselling author of See No Stranger and Sage Warrior

We don’t want to live in a society in turmoil. 93% of people in the US want to reduce divisiveness, and 86% believe it’s possible to disagree healthily. Yet with increasing political and social fragmentation, many of us don’t know how to move past our differences. Civil rights scholar John A. Powell presents an actionable path through “bridging” that helps us communicate, coexist, and imagine a new story for our shared future where we all belong.

With inimitable warmth and vision, Powell offers a framework for building cohesion and solidarity between disparate beliefs and backgrounds. Bridging is more than a discrete list of actions to follow―it’s a mindset we can develop to help us foster belonging and connection. Key elements of the bridging mindset include:

• Understanding how deeply “othering” shapes our world, priming us to see differences of any kind―race, gender, political orientation, etcetera―as a threat
• Identifying where “breaking” happens, when people are excluded or treated differently for being perceived as other
• Embracing “belonging” as one of our core human needs―we all want to feel seen, valued and appreciated just as we are
• Committing ourselves to treating all people like they belong
• Allowing ourselves grace when we inevitably fall short―and resolving to try again

Throughout the book, Powell shares personal reflections as well as practices to help you begin bridging wherever you are―in your community, friendships, family, and workplace―even with those with whom you might never have imagined you could find common ground.

“Bridging is a salve for our fractured world,” Powell says. “We can overcome the illusion of separateness by honouring our differences, transcending the notion that difference divides us, and instead co-create a world where everyone belongs.”