Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Pandemic Influenza Storybook

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The Pandemic Influenza Storybook is produced by the Centers for Disease Control and Prevention (CDC), Atlanta, Georgia, United States (US), as part of their Crisis and Emergency Risk Communication (CERC) project conducted throughout the country for public health professionals involved with a variety of emergency response communications activities. The “Basic” CERC course debuted in 2002, and two additional modules have been added: “Leaders for Leaders” and “Pandemic Influenza”. This storybook is a resource tool for the latter module for certified CERC trainers and trainees. The online storybook contains narratives from survivors, families, and friends who lived through the 1918 and 1957 pandemics. Additionally, stories from the 1968 pandemic will be added to this resource as they become available. The Pandemic Influenza Storybook is not a closed book; CDC will continue to accept stories and add them to the book at quarterly intervals.

The storybook contains first-person and family accounts that are intended to provide an intimate, personal view of the 1918 and 1957 pandemics that goes beyond the staggering statistics associated with those events.

Sections include:
  • Courage and Unbearable Loss - Pandemic flu stories of great courage amid unbearable loss.
  • Where There’s a Will … - Many used whatever they had to stave off illness and death.
  • Sickness Comes in Haste but goes in Leisure - The illness endured during a pandemic is remembered for many years afterwards.
  • 1957 Pandemic Flu - The 1957 Influenza Pandemic caused at least 70,000 US deaths and 1-2 million deaths worldwide.
  • Other Resources: Biographies of leaders during the 1918-1919 Influenza Pandemic.


Story submission forms are available in two downloadable formats: MS Word format and PDF format. They may be sent to the address in the contact information below.
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