Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Making Change Happen

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Affiliation
Just Associates
Summary

This report provides an overview of the topics addressed at the November 2001 Making Change Happen conference. Four "key themes"

were covered during this conference and the results were both summarised and further discussed in this report:


1. Engagement in advocacy: When is policy space strategic and when is it just window dressing?


Many organisations have begun to make "civil society participation" a part of the decision making process. According to the

authors, conference participants felt that a set of criteria must be developed to determine with which organisations they will

work, given limited resources. Two main considerations for choosing opportunities were discussed:

  • Does the organisation offers a real opportunity for influence and change, or is the invitation to participate merely a part

    of a public relations campaign by the organisation?

  • Is the organisation considered "legitimate" by the advocates, and, if not, should one participate with an "illegitimate"

    institution?

2. Issue-based struggle or struggle-based issue: Linking social transformation and policy advocacy


Conference participants focused on the problems of donor-driven advocacy. The authors state that donor demands for quick results

lead to a focus on "narrow policy opportunities". Conferees referred to this narrow focus as an "issue-based struggle".

Participants emphasised the importance of focusing on the broader “struggle-based issues” that focus on a long-term struggle for

social justice


3. Who’s who in advocacy: Identity, representation and legitimacy


Conference participants discussed whether grass-roots movements have been replaced by institutionalised advocacy movements. The

authors state that if we assume that advocacy has moved from the streets into the hands of elite-run NGOs then we must consider

the implications of such a change. Problems, they argue, that may arise include:

  • Loss of commitment, as the cause is depersonalised
  • Focus on short-term projects over a long term view
  • Shifting priorities, as organisational survival becomes a priority to engaged individuals

4. How to assess success: Evaluation for learning


The authors note the following trends in evaluation of advocacy success:

  • Accountability not just to donors, but to the NGO and community as well
  • Focus on learning rather than judgment.
  • Focus on success as measured not only by policy changes, but also by "hidden impacts", such as changes in people's

    "understanding of themselves as subjects of rights".