The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
less than
1 minute
Print
a- a+
Published 22 years ago
Last updated 1 year ago
Read so far

Treating 3 Million by 2005: Making It Happen

0 comments
"Treating 3 Million by 2005" is the WHO and UNAIDS global initiative to provide antiretroviral therapy to 3 million people with HIV/AIDS in developing countries by the end of 2005.

This WHO strategy aims to set out in detail how life-long antiretroviral treatment can be provided to 3 million people living with HIV/AIDS in poor countries by the end of 2005. Core principles include urgency, equity and sustainability.

"Treating 3 million people by the end of 2005 will require concerted, sustained action by many partners." To chart the direction and to show what WHO itself will be doing to accelerate action, WHO has developed an initial strategic framework. WHO's 3 by 5 team assembled and refined the framework in intensive consultation with partners. This consultation will continue, and the framework itself will continue to evolve.

WHO's strategic framework for emergency scaling up of antiretroviral therapy contains 14 key strategic elements. These elements fall into five categories – "the pillars of the 3 by 5 campaign":
  1. global leadership, strong partnership and advocacy
  2. urgent, sustained country support
  3. simplified, standardised tools for delivering antiretroviral therapy
  4. effective, reliable supply of medicines and diagnostics
  5. rapidly identifying and reapplying new knowledge and successes
The publication is available in English, French, Spanish, Arabic and Russian.

Click here to choose your language and download the publication in PDF format.
Number of Pages
61