Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Linked Cultures: Breaking out of the 'Disaster Management Rut'

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Affiliation

Cambridge University Centre for Risk in the Built Environment (CURBE)

Date
Summary

The author, Ilan Kelman, uses the tragedy of a Tamil Nadu school fire to highlight the lack of safety standards leading to "more general, endemic, and unnecessary vulnerabilities that to some extent plague all countries." He suggests that the pattern of a disaster management cycle "alternating between pre-disaster activities, including mitigation and preparedness, and post-disaster activities like response and recovery, is more of a 'disaster management rut'". He suggests that risk reduction should become a norm in the continuing development and sustainability processes.

Kelman states that localised implementation means that local conditions are understood, and local concerns can be expressed, resulting in the adaptation of the action planning. "Individuals can then be motivated to change their behaviour, to spread the message and unofficially monitor, evaluate and enforce desired policies and actions." He envisions the role of national governments as offering wider and higher-level support to inform localities of preferred policies and actions, to supply necessary resources, and to provide an external evaluator, adding impetus to the local efforts. "National agendas, guidance and operational support for linking disaster-risk reduction, development and sustainability would provide strategic direction and promote consistency."

The author promotes more global approaches for supporting small countries in sustainable disaster planning and for preparing for larger global-scale events, such as monitoring near-Earth objects (asteroids or comets that might strike the planet) or geological events leading to extensive tsunami. This scale of pooling information on global changes also applies to climate change and ozone depletion.

The simultaneity of working at the local, governmental, and international level could provide checks and balances on corruption, disinterest, and offences that might impact long-term goals. Education is a field in which the document suggests an interface between development and disaster risk reduction. Teaching children to think and act before a disaster event can incorporate simple and effective ways to make communities sustainable and safer. The children can disseminate classroom information to their families and bring the concepts with them into adulthood in the workforce, in policy making, and in their behaviours. An example in the document of local message dissemination based in school is a play written and performed by children in Fiji that carries a Millennium Development Goal message into the community.

The author concludes that if these kinds of local-level "messaging" incorporate personal gains (e.g., personal safety), people will act on them locally for better preparedness, rather than waiting for an event to inspire action. As development and sustainability move forward, they will move forward with disaster-risk reduction behaviours more locally ingrained.

Source

UN Chronicle Online Edition on January 13 2008.