Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Culture, the Missing Link in Development Planning in Africa

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This paper argues that communication and development strategies in Africa must take into account cultural and indigenous practices, particularly language, in order to escape colonial legacies of development and education, which in the author's view, have contributed to the stagnation of intellectual development of African communities and the marginalisation of indigenous knowledge and cultural identities.

The paper begins by discussing how Cold War geo-politics and “modernisation theory” has failed to liberate African states socially and economically, and in rare cases such as Botswana, have succeeded in modernising the state in image only: "Too often skyscrapers, beautiful residential areas, cinemas and hotels are seen by some to represent development." The author argues that the notions of free trade and economic liberation for Less Developed Countries through inclusion in global markets are farcical and ignorant to the reality that “everything that is happening in Africa is not under the control of Africans. We do not control the prices of the commodities we sell on the global markets, we do not have any real say in the setting of the prices at which we buy from the developed world."

The author argues that the inability of capitalist open-market systems to liberate “largely agrarian” African societies has resulted in a deep structural malaise: “it is not difficult to see why the elites in Africa become so prone to corruption, pilferage and looting of the state.” The autonomy of processes of African development have been undermined by modernisation techniques insensitive to cultural productions, tangible and intangible (religion, language, beliefs, customs and values) which preserve a wealth of indigenous knowledge that is central to sustaining the pride and faith of its people. “The adaptation of science and technology to suit the cultural and institutional foundations of the social life of a given people affirms the sense of confidence and cultural well-being of the people concerned.”

The key to a successful integration of development and communication strategies from the west, particularly in light of the increased import of information and communication technologies (ICTs), is the recognition and inclusion of indigenous languages. According to the author, the colonial experience, particularly in terms of education, established the mind set “that knowledge is available and accessible only in the colonial languages; the other side of the logic of this argument was that, it was not possible to learn science and technology or acquire knowledge of any superior kind in the languages of the people.”

In concluding his analysis of why modernisation theory and the human development of the masses has stagnated in the majority of African nations, the author underlines the necessity of cultural sensitivity and inclusion of indigenous languages as vital tools in the development process. “Development cannot be achieved in circumstances where the cultures of the masses are steadily abandoned in favour of cultures which are totally foreign to the masses and which are familiar terrain for only small sections of the elite. This point needs to be emphasised because it is the absence of cultural relevance and the need for cultural adaptation of external inputs into African development planning which in our minds constitutes the major obstacle to success in development planning and implementation in Africa.”

This paper was presented in July 2001 in Accra, Ghana, at the "Roundtable Discussion on Mainstreaming Human Security and Conflict Issues in long-term Development Planning in Africa: A New Development Paradigm?"
Languages

English

Source

CASAS website on February 22 2005.