The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 13 years ago
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Lactancia materna. Su reproduccion en los juegos de roles

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Arroyo, M. N., G. E. Guillot Montes, et al. (1998). "Lactancia materna. Su reproduccion en los juegos de roles." Revista Cubana de Medicina General Integral 14(2): 156-159.

Abstract: An intervention study of 58 preschool girls in the "Alegre Amanecer" day-care center located in José Martí health area, Santiago de Cuba province was carried out from march to July, 1995, for the purpose of determining the representation of breast feeding in child's games, applying educational techniques and comparing their effectiveness. Methods like observations, initial and final interviews story-telling, demonstrations and guided role-taking games were used. The educational techniques were employed in 97 % of the cases and they were really effective since at the end of the interventions, the results favoured breast feedings and milk, the girls nursed their dolls and learned the importance of breast feeding. Therefore, it would be useful to continue this type of work with preschool girls who do not attend day-care centers, and to give advisory to educational staff working in these centers on the implementation of these techniques in child's games program.