HEALTH at the WHAT WORKS? SBCC Summit

How can the collaborative approach inform the states spending decisions? How can we optimize the usage of funds on what we know works?

The panel will focus specifically on interventions in rural India, where 89 percent of the country's open defecation happens. We aim to answer some critical questions, and highlight what works when crafting and implementing integrated SBCC interventions at the national, state and community level.

Panelists

Investing in Sanitation Across the Value Chain
Madhu Krishna, Bill and Melinda Gates Foundation (India)
              

A Collaborative Multi-Stakeholder Approach to Improved Sanitation in India
Parameswaran Iyer, Ministry of Drinking Water and Sanitation, Government of India
                       

What Works in SBCC and Media for Sanitation in India
Ankur Garg, BBC Media Action (India)
                        

Moderator: Anurag Chaturvedi, Dasra
           

Through an exploration of different approaches, this panel will explore the question: How might we encourage providers to counsel and offer all clients the full range of contraceptive methods, regardless of the client's age, marital status, parity, partner consent, or socio-economic status?

The panel will present a variety of approaches that have been used to understand the complexities of changing provider behavior, including:

An overview of the research to date that understands the typology of factors influencing provider behavior and how SBCC can propel change;

Findings from a qualitative study to explore barriers and positive deviance among family planning service delivery providers;

Advanced audience segmentation to understand what drives provider bias towards youth and adolescents; and
Results from a behavioral economics intervention in Nepal to change provider behavior.

By bringing these findings together, attendees will walk away with a nuanced understanding of how SBCC can uncover new insights into provider behaviors.

Panelists

Understanding Provider Motivation as a Critical Aspect Of Designing Effective Provider Behavior Interventions
Heather Hancock, Johns Hopkins Center for Communication Programs
  

Barriers and Positive Deviance Among FP Service Delivery Providers
Luis Fernando Martinez, PSI

What Drives Provider Bias: Characterizing Provider Bias Towards Youth and Adolescents While Identifying Provider Archetypes to Develop and Target Successful Behavioral Change Interventions
Jessica Vandermark, Camber Collective
         

Experimental Results from a Behavioral Economics Intervention to Change Provider Behavior to Increase LARC Uptake among Post-Abortion Clients in Nepal
Karina Lorenzana, Ideas42
      

Moderator: Joanna Skinner, Johns Hopkins Center for Communication Programs

Between 2011 and 2017, the Bill & Melinda Gates Foundation, in partnership with the Government of Bihar and other partners, implemented Ananya - an ambitious programme to improve family health in Bihar, one of the poorest and most populous states in India. BBC Media Action, along with its consortium partners, delivered the Shaping Demand and Practices (SDP) project. Designed to tackle Bihars appallingly high maternal, newborn and child mortality and under-nutrition rates, the project uses several different forms of communication developed to generate demand for health services and to help shape health behaviours and social norms.

This panel aims to share important learnings around implementing a large-scale 360-degree behaviour change communication project. It will showcase the breadth of communication solutions, which solutions were scaled, the pathways to scale (including the process of data-driven decision-making for iteration and scale-up), as well as the critical role of research and evaluation in supporting the implementation and dissemination of learning. The panel will also put the spotlight on the behaviour change principles and approaches, such as human-centred design, which were adopted to ensure impact.

Panelists

Rethinking Communication for Maternal And Child Health: The Academic Perspective
Victoria Ward, Clinical Instructor, Department of Paediatrics, Stanford University

Rethinking Communication for Maternal And Child Health The Donor Perspective
Usha Kiran Tarigopula, Deputy Director -Bihar Programs, Bill & Melinda Gates Foundation

Rethinking Communication for Maternal And Child Health: The Implementer’s Perspective
Priyanka Dutt, Country Director India, BBC Media Action

Moderator: Radharani Mitra, BBC Media Action, India

   
Effective social and behaviour change requires finding just the right interventions to change peoples behaviour and beliefs. If SBCC professionals can get rapid feedback on how their interventions are truly performing, they will be better able to hone them. This enables a culture of informed experimentation, constant learning, and continuous improvement. The panel is designed to offer cutting-edge learnings from both the academic and commercial sectors so includes representatives from Harvard University, M&C Saatchi, and the University of Cape Town. Panellists will share practical examples of how to create agile feedback loops quickly, inexpensively, and with hard-to-reach populations. In addition, the panel will show how these feedback channels have delivered tangible improvements in behaviour change interventions.

Panelists

Closing the Feedback Loop: A 12-month Evaluation of a Self-Tracking Application for Community Health Workers
Jeremy Wacksman, Dimagi
              

Using Smartphone and Ecological Momentary Assessment to get Rapid Feedback: A Case Study on Tobacco Message Exposure among Young Adults of Low Socio‐economic Position
Vish Viswanath, Harvard School of Public Health, Dana-Farber Cancer Institute
                  

How to Know if Your Work is Working: Lessons from The Economist’s Global Behaviour Change Campaign
Sarah Brown, M&C Saatchi World Services
               

Moderator: Katie Gilbert, Head of Development, M&C Saatchi World Services
                           

For more than 20 years, health communication interventions have generally focused on single disease-specific issues (HIV/AIDS, TB, malaria, family planning, etc) with limited integration across health areas and other sectors. More recently a new generation of SBC programs have been designed to deliver integrated interventions that cut across multiple technical areas and programming levels. The rationale for this shift in approach has been to stretch limited SBC funding, to address audiences health needs in a more holistic way, and to align integrated SBC activities with integrated service delivery programs to achieve greater synergies.

Over the past five years the panelists have sought to find the formula for blending health interventions such as WASH, family planning, malaria, maternal and child health, HIV/AIDS, TB etc. under a common SBC strategy and implement a mix of mass media, interpersonal communication, and other channels to achieve measurable outcomes. In each of these SBC projects the panelists have constructed a continuum of health behaviors that span from the problematic to the ideal while also designing integrated SBCC programs to increase knowledge, skills, and motivation as well as shift norms for behavior change. Representatives from these four projects will share methodological approaches, design, theories of change and lessons learned using an integrated SBC approach and make recommendations for the future of SBC integrated approaches.

Panelists

The Dos and Donts of Designing and Implementing Integrated SBC Programs: Practical Experiences from the Field
Sanjanthi Velu, Johns Hopkins Center for Communication Programs
      

Applying an Audience-driven Model to the Design of Integrated SBC Approaches
Kara Tureski, FHI 360

Community led SBCC Materials Development: Experiences in Using Participatory Action Media in Malawi to Design an Integrated SBC Campaign
Thaddeus Pennas, FHI 360
   

A Movement for Integrated Programming: Lessons from Pakistan
Leanne Wolff, Johns Hopkins Center for Communication Programs
      

Catalyzing Holistic Change through Local Champions: A Guatemalan Story
Patricia Poppe, Johns Hopkins Center for Communication Programs
     

Moderator:

Sanjanthi Velu, Johns Hopkins Center for Communication Programs
  

Zika is one of the most challenging emergent vector-borne diseases, yet its future public health impact remains unclear. It also presents one of the greatest risk communication challenges for public health professionals.

This panel will present findings from a mix of studies and interventions that will paint a more complete picture of the epidemic as viewed through the eyes of those impacted as well as the accompanying communication response for prevention, care and support for affected families and children with or suspected with congenital Zika syndrome. The panel will be moderated by Arianna Serino, USAID's Zika Technical Advisor. Through deliberate audience segmentation, using both demographics and psychographics, we hope to provide more specific guidance to health communicators and program managers about how to craft future awareness-raising campaigns and design effective SBC programs.

Presented in this panel are three perspectives from programs that help better define how Zika is perceived by particular segments of the population:

- Zika prevention among pregnant women and their partners
- What do youth know and want to know about Zika?
- Zika's impact on families

Panelists

Addressing Communication and Care and Support Needs of Families with Zika-affected Children
Dennis Christian Larsen, UNICEF
 

Designing and Adapting Prevention Messages Targeting Youth: Experience with the Zika Outbreak in Central America
Norbert De Anda, Population Services International  
                    

Zika Prevention Behavior Perceptions: Understanding Effectiveness and Feasibility Through the Eyes of Key Audiences
Gabrielle Hunter, Johns Hopkins Center for Communication Programs
     

Moderator:

Arianna Serino, USAID

#SBCCSummit Details:
Monday, April 16 from 9:00 AM  -  10:30 AM    
Opening Remarks and Keynote Addresses
Location: Nusa Dua Hall 5

Amina J. Mohammed, UN Deputy Secretary-General (Video Message)

Dr. Nila Farid Moeloek, Minister of Health, Republic of Indonesia

Nila Djuwita Farid Moeloek is Professor of the Faculty of Medicine, University of Indonesia. She was appointed as Minister of Health by President Joko Widodo in 2015. Before that, she served as the Indonesian President’s Special Envoy on the Millennium Development Goals (MDGs) from 2010 to 2014. Under her leadership, the Office of the President’s Special Envoy on MDGs designed, developed, and implemented the Pencerah Nusantara program – an innovative health movement that involved improving access to primary health services and incorporated a Partnership Map for Development, an online data platform involving cross-sector and multi-actor partnerships for achieving the MDGs. Prof. Nila earned a degree in ophthalmology at the Faculty of Medicine, University of Indonesia and a PhD in ophthalmology (cum laude) in 2003.

Nahla Valji, Sr. Gender Adviser, UN's Executive Office of the Secretary-General

Nahla Valji is the Senior Gender Adviser in the United Nations’ Executive Office of the Secretary-General (EOSG) where she coordinates the UN-EU Spotlight Initiative to Eliminate Violence against Women and Girls as well as the Secretary-General’s Gender Parity Strategy among other efforts. She joined the Transition Team of then Secretary-General-designate Guterres in November 2016 and the EOSG in January 2017.

Prior to this she was the Acting Chief/Deputy Chief of the Peace and Security section in UN Women’s headquarters in New York, where she led for some years the organization’s work on peacekeeping, peace negotiations, transitional justice, and rule of law, involving both global programming and policy work, particularly with regards to the Security Council. In 2015, she headed the Secretariat for the Global Study on implementation of resolution 1325, a comprehensive study requested by the Security Council for the 15-year review of women, peace and security. She founded and managed the International Journal of Transitional Justice and is the co-editor of the Oxford Handbook on Gender and Conflict.

Moderator: Susan Krenn, Johns Hopkins Center for Communication Programs

#SBCCSummit Details:
Tuesday, April 17 from 8:30 AM  -  10:00 AM    
Morning Plenary: Comm Talks and Keynote Address
Location: Nusa Dua Hall 5

Comm Talk 1: Dark-side Innovators (We Don't Have to Like Them to Learn from Them)
Karen Greiner, Equal Access International

Comm Talk 2: Basic Mobile, Sophisticated Learning: Measurable Impact Through Wanji Games
Paul Falzone, Peripheral Vision International
Leah Newman, Viamo

Keynote Address: Dr. David Chiriboga, MD, MPH, Dept. of Medicine Division of Cardiovascular Medicine, University of Massachusetts

Dr. David Chiriboga, an associate professor of medicine at the University of Massachusetts, was a young physician in Ecuador when he designed and implemented a system to provide comprehensive health care services to the indigenous population of Zumbahua in the highlands of the Ecuadorian Andes. The project included building a community hospital and establishing a health district with several satellite clinics, with a strong community out-reach component. He would later go on to serve as Minister of Health in Ecuador where he undertook a major re-structuring of the health care system of the country.

He is co-founder of Equity Movement, an international NGO devoted to multidisciplinary research, policy and advocacy in sustainable health and environmental equity, his primary interest. Chiriboga will discuss the use of social and behavior change communication and advocacy as ways to address the inequality, particularly as it relates to the Sustainable Development Goals (SDGs).

Moderator: James Deane, BBC Media Action

#SBCCSummit Details:
Tuesday, April 17 from 5:45 PM  -  6:30 PM    
Afternoon Plenary: Keynote Address
Nusa Dua Hall 5

Keynote Address: Mr. Parameswaran Iyer, Secretary, Ministry of Drinking Water and Sanitation, India

Mr. Parameswaran Iyer is Secretary, Ministry of Drinking Water and Sanitation, Government of India and is leading its flagship Swachh Bharat Mission and the National Rural Drinking Water Program. A 1981 batch IAS officer, he joined the World Bank in 2009. Prior to his current appointment, Mr. Iyer was serving as Manager for Water in the World Bank based in Washington DC. He has over 20 years of experience in the water supply and sanitation sector. He is known for initiating and implementing the “Swajal Program” amongst other initiatives in the sector. During his stint at the World Bank he has also worked in Vietnam, China, Egypt and Lebanon.

#SBCCSummit Details:
Wednesday, April 18 from 1:15 PM  -  2:30 PM    
Lunch Comm Talks
Location: Kintamani 2

Comm Talk 1: Focusing on the Target User Later, but Reaching Them Sooner: Design-Led Diffusion of Innovation as an Approach for Increasing Adoption of Products, Services, and Behaviours within Complex User Segments
Dean Johnson, ThinkPlace

Comm Talk 2: Human-Centered Design and the Surprising Outcomes of Five Global Case Studies
Katy Grennier, DSIL Global

Comm Talk 3: Dealing with the Dead: Lessons from a Failure in Communication Strategy During a Plague Outbreak
Luke Freeman, UNICEF