The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
As of March 15 2025, The Communication Initiative (The CI) platform is operating at a reduced level, with no new content being posted to the global website and registration/login functions disabled. (La Iniciativa de Comunicación, or CILA, will keep running.) While many interactive functions are no longer available, The CI platform remains open for public use, with all content accessible and searchable until the end of 2025. 

Please note that some links within our knowledge summaries may be broken due to changes in external websites. The denial of access to the USAID website has, for instance, left many links broken. We can only hope that these valuable resources will be made available again soon. In the meantime, our summaries may help you by gleaning key insights from those resources. 

A heartfelt thank you to our network for your support and the invaluable work you do.
Time to read
1 minute
Print
a- a+
Published 26 years ago
Last updated 1 year ago
Read so far

African Radio Drama Association (ARDA)

2 comments
The African Radio Drama Association (ARDA) Nigeria broadcasts radio serial dramas on democracy and good governance on several radio stations throughout the country.
Communication Strategies

"Rainbow City" is a Pidgin English soap about life in a big city and about people struggling daily to survive but also understanding the new social and political dispensation of democracy. It weaves concepts of scrutiny, transparency, leadership, civic rights and responsibility, patriotism and respect for the rule of the law into intrigue, suspense and drama. Click here to listen to this programme on the ARDA website.

A second radio soap called "Asuba ta Gari" or "New Dawn" was broadcast in the Hausa language. This serial used infotainment and edu-tainment concepts to address issues of women's human rights under Muslim laws, in addition to problems of corruption and accountability in a democratic society. For a time, it aired on Deutsche Welle, thus taking the programme to the international airwaves.

Development Issues

Economic Development, Political Development, Women, Rights, Gender.

Partners

Funded by the Ford Foundation.

Sources

Letter from Ms. Data Phido to The Communication Initiative, and comment received through The Communication Initiative's Page Review process on November 2 2004.

Comments

User Image
Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I just came across your work through a google search. I'm glad to know that you exist. I'm a Nigerian-born radio host in Chicago. You shall be hearing from me about the kind of work we do in chicago. Good luck to you and I'm glad you're there to provide such unique service.
Cyril Ibe, host of Afriscope Radio in Chicago