Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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Education for Empowerment and Change - Perinatal Mortality 50% lower

2 comments
Strategy researched
 
Information and education for empowerment and change (IEEC) for women and their husbands, training of birth attendants, and provision of telecommunication and transportation services for women
 
Impact achieved
 
Country of study
 
Pakistan
 
Research methodology
 
Community randomized trial; 32 village clusters, 900 households, 2,561 pregnant women
 
Journal
 
Reproductive Health; 2010
 
Journal paper title and link
 
 
Excerpt from Abstract
 
"Pregnant women in intervention clusters received prenatal care and prophylactic iron therapy more frequently than pregnant women in control clusters. Providing safe motherhood education to husbands resulted in further improvement of some indicators. There was a small but significant increase in percent of hospital deliveries but no impact on the use of skilled birth attendants. Perinatal mortality reduced significantly in clusters where only wives received information and education in safe motherhood. The survey to assess residual impact showed similar results."
 

 

Comments

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Submitted by sergio jaime (not verified) on Tue, 04/04/2023 - 06:00 Permalink

It is interesting, in this intervention where second and third generation facilitators were generated, to determine how important the educational content was in relation to the development of an autonomous process in the communities that reproduced, regardless of the project developers, the knowledge and attitudes necessary in a wider range of the population. What was it that led to such broad community engagement with the initiative? Was it formative research and development group involvement deep and effective? Was it a symbolic transformation of the booklet, for some profound reason, into an object of community value? Is the motivation to be a facilitator for personal reasons or does it derive from a specific social context? What were the main reasons for it to become a process that is reproduced autonomously by the community? This and other magnificent questions arise from this study and lead us to think that perhaps the central value in effective-based community health interventions (following a Parsonian logic) is the development of a level of autonomy that allows development in local terms.
Submitted by tturk on Thu, 05/18/2023 - 00:09 Permalink

Perinatal mortality reduced significantly due to educational initiatives would benefit by more detail on what type of information and education in safe motherhood wives received. More contextual detail may provide a more convincing argument on why these behaviors were achieved as it appears skilled birth attendants had no impact on mortality rates while the information and education did.