Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Gender Mainstreaming in Practice: A Toolkit

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This toolkit provides a detailed algorithm for implementing a gender perspective in all phases of a development programme/project cycle - from planning to evaluation. Special attention is paid to: (i) baseline gender indicators that help monitor whether a project improves access to development resources for women and men equally, (ii) principles of civic participation, including women-run non-governmental organisations (NGOs), in project implementation, and (iii) active promotion of gender equality in information support of the project and communication with national counterparts. Though global in scope, it is extended as part of United Nations Development Programme (UNDP) Kyrgyzstan's work to advance gender equality and empowerment of women as part of the Millennium Development Goals (MDGs).

Each section explores the intersections with gender and the particular issue. To illustrate these connections, text boxes are provided with specific examples. Other features include: lists that highlight possible interventions and entry points/points for discussion and/or response, recommendations, and indicators/tools/methodologies for measuring progress - often in participatory ways. The topics include:

  • Poverty
  • Labour
  • Macroeconomics and Trade
  • Private Sector Development
  • Education
  • Health
  • Energy and Environment
  • Governance and Participation
  • Human Rights and Justice
  • Science, Research and Information and Communication Technologies
  • Crisis Prevention and Recovery
  • HIV and AIDS

As an example of the kind of guidance provided in the toolkit, within the section exploring the topic "Science, Research and Information and Communication Technologies", possible interventions and entry points explored include:

  • gender impact assessment of information and communication technology (ICT) policies;
  • advancing policies that secure more equitable access;
  • carrying out awareness campaigns that are aimed at demystifying new technologies for audiences who are reluctant to embrace them;
  • promoting education and training opportunities that emphasise the practical application of ICT tools; and
  • conducting more gender-aware research on the ICT sector, which could include production of more detailed quantitative data on numbers of men and women employed in different parts and at different levels of the industry as well as sociological surveys on men's experience working in this sector as compared to women's. "The results of this research should feed back into policies that help redress adverse gender effects."

Click here to download the 259-page resource in PDF format (English).
Click here to download the 298-page resource in PDF format (Russian).

Publication Date
Languages

English, Russian.

Number of Pages

259 (English); 298 (Russian)

Source

UNDP Kyrgyzstan website, August 1 2012. Image credit: UNDP Kyrgyzstan