Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Training in Community-led Total Behavior Change in Hygiene and Sanitation: Facilitator’s Guide

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Subtitle
The Amhara Experience in Line with the Health Extension Program
SummaryText
This manual is intended to provide a comprehensive training to build capacity of health extension workers (HEWs) and development agents to support total behaviour change in hygiene and sanitation. It includes exercises, facilitators' notes, and tools. It also contains a separate training for community volunteers, which is intended to support HEWs to recruit and train volunteers to support village-level hygiene and sanitation improvement activities. It is based on the experiences of the water, sanitation, and hygiene (WASH) movement in Amhara Region of 20 million in Northern Ethiopia.

It is a companion to the Woreda (District) Resource Book: Community-Led Total Behaviour Change in Hygiene and Sanitation (CLTBCHS), providing technical assistance to understand and undertake a community-led approach to reaching total behaviour change in hygiene and sanitation at scale. The two books offer the basic tenets of a learning-by-doing approach, incorporating a hybrid of Community-led Total Sanitation, household and community behaviour change techniques, and a “Whole System in the Room” multi-stakeholder process.

Contents include:
  1. Before You Begin
  2. Sample Training Program
  3. Unit 1 - Introduction to the Training and the Community-led Total Behaviour Change Program
  4. Unit 2- Focusing on Behaviours
  5. Unit 3 - Community-Led Total Behaviour Change: Igniting Communities for Change
  6. Unit 4 - Negotiating Improved WASH Practices;
  7. Unit 5 - How to Plan, Prepare, and Implement CLTBCHS at Kebele and Gott Levels
  8. Unit 6 - School Wash
  9. Unit 7 - Data Collection and Analysis
  10. Unit 8 - Summing Up
  11. Further Reading and Resources
Publication Date
Languages

English

Number of Pages

121

Source

Email from Patricia Mantey to The Communication Initiative on January 11 2010.