Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Trading Rights

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Trading Rights

 

 

What connections are there between the internet and gold prospecting? Of course, the obvious one is that most digital technology processes seem to emerge from Northern California and that was also the scene of the great 1849 Gold Rush. But the possible connection that I am thinking of is that, like gold prospectors, we can all spend so much time on the internet dredging through useless sludge before we find a little nugget!

 

 

Nuggets of knowledge are ones that really make you think - get the emotions and synapses firing just like the 49ers would have gotten excited by their findings. So when, accidentally (I was looking for something else), I discovered this data from 2004 related to the UK Commission for Africa, which had a very high profile at the time, as a non-economist I had this intense "what the heck" (or equivalent word) emotion.

 

 

“In the era of globalization, international trade has more than tripled. Yet Africa's share of global exports has declined from nearly 5 per cent in 1980 to under 2 per cent today.” Mr. K.Y. Amoako, Executive Secretary of the UN Economic Commission for Africa and a member of British PM Tony Blair's Commission for Africa (Financial Times, November 23, 2004)

 

 

This was followed by: Africa has 13 percent of the world's population, yet it commands only 1.6 percent of world trade and one percent of global investment.

 

 

As the CIDA report that summarised these comments highlighted: "Trade can be a powerful engine for growth and poverty reduction. It generates income, attracts foreign investment, creates jobs, and improves competitiveness."  

 

 

No wonder so many of us on the people side of development, immersed in issues like media freedoms, HIV/AIDS, child rights, clean water, and the like feel like our swinging of picks at these big time concerns are hitting rock-hard ground with little sign of any gold anywhere. I feel this way and I do not live in Africa.

 

 

Local people in their communities work really hard to get a quality school, address gender violence, sell their products, find work, advance their culture. And for all of us it turns out that we are trying to focus on these issues whilst the economic element that is fundamental for progress across all of them just gets steadily worse.

 

 

Economic growth requires trade. And Africa now has significantly less trade as a percentage of global trade. And it seems to be getting worse (finding more recent data than that quoted above was difficult - please let me know if you have any).

 

 

It is very difficult to understand what can be done. The economically rich have their own economic crisis at present - though it diminishes in comparison with the crises facing people in the 50 economically poorer countries. Powerful local constituencies in many rich countries - think farmers in Nebraska, auto-workers in Ontario, rural village mayors in France, for example, will simply not allow substantive changes to the trade barriers, subsidies, and bail outs that are woven into their present economic fabric. The predominant western gaze is to its own backyard in the hopes of finding some more of their own gold.

 

 

Pretty depressing really.

 

 

Which again raises the issue of what can be done. How can media and communication processes play a role on this issue? On that theme some ideas soon... But they are pretty flimsy!

 

 

And I would love to hear your ideas. Related to this vitally important international development policy issue - what is the media and communication role?

 

 

Please submit all ideas below.