The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 24 years ago
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Impact Data - Ezindu - Nigeria

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Methodologies
Pre- and post-broadcast recall surveys.
Knowledge Shifts
  • Of those who had heard Ezindu, 80% were able to recall the name of the programme and 75% could recall the family planning theme
  • Prior to broadcast of Ezindu, 25% of respondents were not able to name a source of family planning; the post-broadcast survey found that only 6% were not able to name a source for family planning
Access
60% of respondents had listened to Ezindu.
Source
"The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project.