Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
less than
1 minute
Read so far

Community Mobilisation: Degrees of Community Participation

0 comments
From the United States Agency for International Development (USAID)-supported ACCESS-FP Program:

Co-Option: token involvement of local people; representatives are chosen, but have no real input or power.

Compliance: tasks are assigned, with incentives; outsiders decide agenda and direct the process.

Consultation: local opinions are asked; outsiders analyse and decide on a course of action.

Cooperation: local people work together with outsiders to determine priorities; responsibility remains with outsiders for directing the process.

Co-learning: local people and outsiders share their knowledge to create new understanding and work together to form action plans with outsider facilitation.

Collective Action: local people set their own agenda and mobilise to carry it out, in the absence of outside initiators and facilitation.

"All participation is not equal. Figure 1 shows increasing degrees of community participation, from the low end of co-option to the high end of collective action. As community participation increases, community ownership and capacity increase, with the result that community action and continuous improvement in the quality of community life are more likely to be sustained over time."

Click here to download the full source document as a PDF, and then scroll to page 6.