Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Constructing Africa as HIV/AIDS Original Epicenter

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Affiliation
Ohio University School of Communication Studies
Summary

Abstract

Africa has long been considered the epicenter of the Human immunodeficiency virus and acquired immunodeficiency syndrome (HIV/AIDS) epidemic. Therefore dealing with the pandemic crisis of HIV/AIDS is a continuous objective of the World Health Organization (WHO) and global communities.

Accordingly, with the HIV/AIDS epidemic affecting Africa, WHO and global constituents are spotlighting prevention strategies towards containing and eliminating this disease. One result of global attention, however, is the perpetuated belief that Africa is and always has been the original epicenter for HIV/AIDS. Yet the first recognised epicenters were European countries and the United States of America.

Through narrative analysis, this paper examines artifacts (e.g. newspapers, magazines) that perpetuate stereotypical believes that Africa was and continues to be the original epicenter for HIV/AIDS.

According to Webster's New World Dictionary, an epicenter is "the earth directly above the focus of an earthquake" or "A focal or central point" (p. 456). Consequently, the word epicenter has connotations of disaster because of its association with earthquakes and for that reason calls up visions of destruction and/or death.

Therefore, one could argue, that to be considered an epicenter of an epidemic is to be considered at the center of death. Radio, television and print media use words such as epicenter that convey the destructive capabilities of the HIV/AIDS epidemic. Consequently, mixing the HIV/AIDS virus with the word epicenter conjures up these types of images. As a result "there is a need to unpack the meanings of the more embedded narratives that are either shaped by or explain the construction of the AIDS/HIV mainstream media narratives" (Bardhan, 2001, p. 222).

Source

Cats website on June 7 2005.