Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Undoing Sexism: Involving Men in the Battle Against Domestic Violence

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Affiliation
Publications and Productions Officer, Open University, Leeds UK
Summary

This article begins with the following: "Violence against women can no longer be seen in isolation, as essentially a private or a regional problem. Though it is important to acknowledge differences in the causes and forms of violence, it is equally important to map the commonalities in women's experiences. Hence, while evolving strategies to combat domestic violence we have to think globally but act locally."


What Malini Sen suggests in this introduction is that communications practitioners - in India, especially - need to consider interventions that are designed to stop men and boys from using aggression in the first place - that is, "primary prevention". So, for Sen, it is not productive to focus on women's responsibility for "policing" men's violence against them; rather, Sen describes and endorses programmes that attempt to move men away from violence through treatment and/or education.


Sen is not unaware of the constraints that might hinder those seeking to adopt this approach (among them: anger management techniques may just be a "quick fix" for men that could actually endanger women). However, she states that these programmes "are a step towards raising awareness and tackling domestic violence at its roots. However, sexist attitudes are so deeply embedded in society that in order to bring about wider social change, men themselves need to take the initiative to fight domestic violence." Among the examples of such initiatives profiled in this article is The Zero Tolerance Trust in Scotland, which is based on the idea that public education campaigns can serve as a strategy to tackle the root cause of domestic violence (gender socialisation). For example, the Trust launched a Respect Campaign among the youth in UK and Scotland that aimed to redefine the dominant notions of 'femininity' and 'masculinity' and to dispel stereotypes that women provoke violence. It also charged young men with the responsibility of showing respect toward the opposite sex.


The concluding section of this paper is entitled "Strategies for change". In this context, Sen argues that "The definition of domestic violence hinges on norms of acceptable behaviour and the specific acts that constitute the problem. In India, a majority of women do not perceive certain acts as being violent; at times they even justify them. But it is in the interest of women to recognise the problem of domestic violence. It is equally important that men too recognise the problem and take responsibility for their actions. The work of men resisting domestic violence is about social change. In India, we need to evolve strategies involving men and the young, which could act as catalysts for change."

Source

InfoChange News & Features, March 2004.