Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Practice Insights Issue 21: Culture and Community Development

0 comments
Image

Author

SummaryText

"Communities exist and thrive because of the anchor provided to them by culturally defined values, roles, customs, traditions, beliefs that are systematically enforced by families and communities."

There is growing awareness that culture is an essential element of development in families, communities, and countries. Culture is a multi-dimensional, dynamic, shared, and learned system of perspectives, roles, and values that links and sustains members of a group. This special edition of Practice Insights, a bi-annual magazine for community development practitioners, is a celebration of the central place of culture in community development discourse and practice. Community development supports collective and community-driven actions to promote change related to community challenges and priorities.

As outlined in the opening editorial, strong community engagement is required to bring about community-led change, and experience shows that community involvement is greater when programmes reflect the cultural specificities, values, roles, and resources of local contexts. Consequently, the nexus between culture and community development is increasingly of interest to the community development worlds of academia and practice. 

For this special issue, to support the design of culturally-grounded community development initiatives, its editors provide a framework that includes key aspects of culture that contribute to the wellbeing and development of any society. In the conceptual framework (see page 3 of the publication), key aspects of culture include not only people's worldview, ideologies, and values but also the structure, roles, and dynamics within both family and community systems. This framework could be used, first, to orient initial analyses or research in specific contexts and, second, to design and to support the realisation of community development strategies that are culturally grounded. 

The edition's contents are as follows:

Section 1 focuses on key conceptual issues that anchor the discussion on culture and community development. It includes:

  • "A Change through Culture Approach to Community Development", by Mamadou Coulibaly
  • "Critical Reflection on the Faith in Community Project", by Jim Robertson
  • "Care Is a Societal Issue - Case of the Butterfly Garden", by Bob Rhodes and Chris Brown
  • "Changing Cultural Patterns: Impact of Older Adults' Participation in Community Development", by Adekola Oluwafunmilayo Theresa and Ewumi Lizzy

Section 2 focuses on arts and media, key components of culture, and their place in community development.

  • "Community Radio", by Rob Watson and Russell Todd
  • "Building Sense of Community and Community Economic Revitalisation through Multicultural Festivals in Northern Nigeria", by Muhammad Bello Shitu

Section 3 focuses on engendering culture and community development.

  • "The Role of Older Women in Promoting the Culture and Development of Families and Communities in Ghana", by Maurice Ocquaye
  • "Bride Trafficking in Northern India: Community Development as the Panacea", by Savithri Subramanian

Section 4 centres on culture and community empowerment.

  • "Case of Soleil de L'Ouest, Le Morne - 'Stronger Family; Stronger Community'" by Priscilla Ravaton and Vashinta Veeran
  • "The Indigenous Community-led Business Model", by Naumai Taurua
  • "The Place for Unspoken Cultural Voices in Implementing Water Resources Projects with Communities in Kenya", by Elizabeth Diego

In short, in the words of the editors: "[A]ll the articles in this edition share a common thread while addressing a variety of issues, or problems faced by communities - that culture is at the centre of responding to community wide concerns. In all cases, culturally-based solutions have been developed to address specific economic and social issues. Community development as a discipline and practice is clearly richer when the culture of communities is cultivated not just as an anchor, but also as a beacon of hope."

This publication was produced by the International Association for Community Development (IACD), which is a global network for professional community development practitioners. IACD fosters shared understanding of community development as a practice-based profession and an academic discipline that promotes participative democracy, sustainable development, rights, economic opportunity, equality, and social justice through the organisation, education, and empowerment of people within their communities - whether these be of locality, identity, or interest, in urban and rural settings around the world.

Publication Date
Number of Pages
28
Source

"From the Editors", by Daniel Muia and Judi Aubel - sent via email from Judi Aubel to The Communication Initiative on January 16 2025. Image credit: Grandmother Project

Slideshow image
Practice Insights Issue 21: Culture and Community Development