Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Changing Harmful Sociocultural Norms that Promote Gender-Based Violence: Peer Education Guide for Male Champions

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"We believe that men are key stakeholders in the fight against gender-based violence, hence, we are partnering with them to achieve this objective."

This guide is designed to be used by male peer educators to promote change in harmful socio-cultural norms and practices that promote gender-based violence at the community level. It addresses physical, sexual, psychological and economic abuse, as well as issues such as child marriage and female genital mutilation. The guide was developed by the Teenage Education and Empowerment Network (Teenage Network) in Nigeria with support from ActionAid Nigeria as part of the Strengthening Indigenous Communities to Promote Girls' Rights project.

As explained in the guide, "Violence against women and girls is real; women and girls endure different forms of violence and discriminations in every society irrespective of status and location. They face multiple, often sustained forms of verbal, physical, sexual, psychological, and economic abuse with immediate and long-term impacts such as trauma, disability and even death. In Nigeria, 3 in every 10 Nigerian women have experienced physical violence by age 15 through different forms- physical, mental, sexual assault or through early or forced marriages'. Violence against women and girls therefore remains one of the most widespread violations of women and girls' human rights. It is a hindrance to the realization of the objectives of equality, development, and peace....Addressing violence against women and girls requires us to be strategic and deliberate." Men and boys are critical actors in this strategy. While men can be perpetrators, as well as enablers and sustainers of social norms that exacerbate violence against women and girls, they can also be agents of social change - as champions of women's and girl's rights. This is especially the case at community level, where peer educators have an important role to play.

Peer educators who form part of this initiative are trained change makers and advocates against gender-based violence who hold masculinity sessions with men within their communities, sharing knowledge and resources on preventing gender-based violence, correcting harmful socio-cultural norms and beliefs, and motivating men to take action to end gender-based violence in their communities.

The peer educator sessions outlined in this guide are designed to be participatory, building upon the existing knowledge the peer educators gathered during the Men's Circle activity of the Strengthening Indigenous Communities to Promote Girls' Rights project in the previous year. In every session, the peer educator is expected to introduce the objective of the session, carry out an energiser, present the content, and go through the exercises provided in the manual. Peer educators are instructed to do a recap of the last session before continuing a new session and to encourage participants to make commitments on actions they can take after the class.

The guide is organised into the following sessions and units. The sessions represent broad topic areas and the units contain exercises, discussion questions, and reflection points for group sessions.  

Session 1: Introduction to Peer Education

Session 2: Introduction to Gender Norms
Unit 1: Task Distribution in Homes
Unit 2: How Gender Norms Are Formed 
Unit 3: Understanding Masculinity 
Unit 4: The Concept of Being Strong
Unit 5: The Independent Man
Unit 6: Courage, a Great Virtue

Session 3: How Gender Norms Affect Men and Women Differently
Unit 7: Loved and Highly Respected
Unit 8: A Seat at the Table

Session 4: Factors that Influence Masculinity
Unit 9: Tradition and Culture
Unit 10: The Impact of Religion
Unit 11: Media, a Sensitive Tool
Unit 12: The School as a Primary Agent of Socialisation

Session 5: Understanding Gender-Based Violence
Unit 13: Introduction To Gender-Based Violence
Unit 14: Physical Violence
Unit 15: Psychological Violence
Unit 16: Sexual Violence
Unit 17: Economic Violence

Session 6: Understanding Harmful Sociocultural Norms and Practices that Promote Gender-based Violence
Unit 18: Child Betrothal
Unit 19: Child Marriage
Unit 20: Breast Ironing
Unit 21: Female Genital Mutilation
Unit 22: Harmful Widowhood Practices

Session 7: Effect of Gender-Based Violence
Unit 23: Physical, Emotional And Social Effects of Gender-Based Violence 

Session 8: How The Society Promotes Gender-Based Violence
Unit 24: How the Society Promotes Gender-based Violence

Session 9: The Role of Men In Ending Gender-Based Violence
Unit 25: The Ideal Man
Unit 26: Reporting Gender-Based Violence
Unit 27: Organising For Change
Unit 28: Revision

Publication Date
Number of Pages
144
Source

United Nations Girls' Education Initiative (UNGEI) website on August 12 2024. Image credit: Teenage Network