Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Social Uses and Radio Practices

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Published in 1995, this 300-page hardcover book draws on concepts and methods from critical cultural studies, along with the Freirean approach to development. It examines the social value of participatory radio, and the possibilities and constraints that impact the work of those stations that aim to improve the living conditions and the sense of self-esteem of the poor in Mexico.

Specifically, it provides an ethnographic account of the social uses of the radio broadcasts that have been created by several Mexican ethnic minorities and sponsored by the government. Vargas emphasises how and why the politics of race, ethnicity, class, and gender shape the extent and quality of people's participation in development efforts such as this one. She also considers the larger issue of the way in which subaltern ethnic groups appropriate and refunctionalise modern mass technology. Vargas then elucidates a method for analysing the cultural subtleties and social intricacies of the practices that emerge from participatory radio. Through an investigation of two Tojolabal Maya communities in the highlands of Chiapas, Mexico, she explores the conflicts and challenges that impede the work of participatory radio stations. She finds that, despite rampant racism against indigenous peoples prevalent at these radio stations, groups like the Tojolabal Maya have found creative ways to make the best of the communication resources that this participatory project has made available to them.

The book includes sections on the social value of participatory radio, indigenous participation in production processes, and audience participation and social uses, as well as two appendices.

This book appears to be out of print.

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Number of Pages
309

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Submitted by Anonymous (not verified) on Sun, 08/29/2004 - 03:34 Permalink

not wat i was looking for

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Submitted by Anonymous (not verified) on Mon, 10/02/2006 - 03:51 Permalink

a very good paper, but it was not what i was looking for. any way, thank you very much