Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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R/R/PRA (PLA) For Agriculture

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Even for those people who are knowledgeable in PRA this book may be of use in the following ways:
  • The step-by-step methodology for each technique given in the book will be useful in field situations to carry out PRA in for realistic appraisal for the purpose of agricultural development.
  • The detailed content or items of each of the techniques will increase its validity.
  • The scientific way of identifying field problems explained in this book will enable the PRA experts to identify and prioritize various problems of agriculture, so that planning can be done in a scientific way.
  • The action plan examples for various disciplines of agriculture give the blue print of preparing research programmes for field problems.
  • New techniques like Technology Map, Agroecology Map will help extension workers and researchers to understand the technology decision behaviour of farmers with regard to adoption, over adoption, discontinuance, reinvention, and rejection of the technologies.
  • The reinvented matrix ranking will pinpoint the reasons for the various types of behaviour of farmers regarding adoption, rejection, discontinuance etc.
  • The SWOT analysis chapter tells the strong and weak points of the PRA so that the reader also understands the pros and cons of PRA.