The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 25 years ago
Last updated 2 years ago
Read so far

Communicating for Development - Human Change for Survival

0 comments

Author

  • Colin Fraser and Sonia Restrepo-Estrada
This book argues that widespread changes in attitude and behaviour are vital to ensure a secure and sustainable future. Part 1 describes the various change and development problems facing the world and identifies how communication could help solve them. It also provides an overview of how communication for development came into being and how it has evolved. Part II provides a series of case studies including world-wide social mobilization for child immunization, a major rural development project in Mexico that uses a video-based communication system, 2 examples of radio for rural development, communication for family planning, and a community media and radio project in the Philippines. Part III analyzes the common factors of success in the preceding case studies and provides ideas for formulating future policies and action plans for communication for development. The book is also packed with examples and anecdotes based on the authors' own extensive field-level experience, spread over 50 years jointly and in more than 60 countries.

Click here to purchase the Paperback from Amazon.com

Click here to purchase the Hardcover from Amazon.com

Publishers