Time to read
less than1 minute
BRANDchild
SummaryText
Introduction
Tweens (8- 14 year-olds) comprise a new type of audience - an increasingly powerful and smart consumer group which last year alone spent and influenced an astounding US$ 1,18 trillion across the globe.
Based on the worlds' most extensive study of tween attitudes and behaviors ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, The United States and South America). Several renowned experts including best-selling author Patricia B. Seybold (Customers.com) share their unique views on kid's trends and fascinating marketing techniques.
BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks a their life priorities, hopes and dreams and reveals their true drivers of kids' trends by analyzing teen minority groups, communities and clubs.
Click here for the full introduction.
To place an order click here
Tweens (8- 14 year-olds) comprise a new type of audience - an increasingly powerful and smart consumer group which last year alone spent and influenced an astounding US$ 1,18 trillion across the globe.
Based on the worlds' most extensive study of tween attitudes and behaviors ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, The United States and South America). Several renowned experts including best-selling author Patricia B. Seybold (Customers.com) share their unique views on kid's trends and fascinating marketing techniques.
BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks a their life priorities, hopes and dreams and reveals their true drivers of kids' trends by analyzing teen minority groups, communities and clubs.
Click here for the full introduction.
To place an order click here
Publishers
Number of Pages
320, hardcover