Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Forward: Communication & Natural Resource Management - Experience/Theory

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Communication and Natural Resource Management: Experience/Theory


Foreword


When FAO raised the idea of preparing a resource book in collaboration with The Communication Initiative for people involved in communication and natural resource management, it was clear that finding an approach that reflected the diversity of thought, practice and local context would be a challenge. We hope that this document meets that challenge by presenting experiences across cultural and theoretical perspectives in such a way as to enable the reader to reflect on some of the shared principles and lessons learned in this field.


For many years, under the definition of Communication for Development, FAO has emphasized the critical role that participatory communication plays in involving communities in rural development. Such a commitment to genuine participation requires openness to the different ways of understanding and resolving problems that emerge from the cultural, economic and agroecological realities of the communities involved. During the past three decades the Communication for Development Group in the Sustainable Department of FAO has integrated in several field projects the use of different communication approaches and media, and more recently new information and communication technologies (ICTs), for community based rural development. These experiences have shown that participatory communication processes can transform the ability of rural stakeholders to fully manage local natural resources and to enable community control over their environment.


The Communication Initiative has worked to increase the profile of communication as a central element of successful development practise and to enable communication practitioners to use peer review and real time information exchange to improve their work. Through its ‘location' as a crossroads for a range of information about, evaluations on, and reviews of, communication projects, The Communication Initiative has facilitated discussions across theoretical approaches, gathered information on grassroots initiatives from varied cultural and geographic settings and brought together practitioners from very different backgrounds.


The two groups share an understanding of the centrality of communication for rural development and social change, and a commitment to enhance rural people's capacities in managing communication processes. FAO is interested in exploring this in the realm of natural resource management and rural development in order to strengthen the work of communication practitioners. The Communication Initiative looks for ways to profile and share the varied communication approaches and methods being used successfully in the field. Both institutions want to facilitate a process of mutual learning among different stakeholders interested in sharing experiences about communication for natural resource management.


The result of this effort is a unique and not easily categorized resource book – Communication and Natural Resource Management: experience/theory. It is not a work of theory and yet examines theoretical perspectives. It is not an account of best practises and yet provides examples of interesting and useful initiatives. It is not a training manual and yet presents exercises and learning objectives. It looks at how experience is, and can be guided by theory and how theory can be derived from understanding experience. It challenges us to reflect on our own and others' work by treating theoretical approaches as interchangeable tools within a variety of different communication and natural resource management initiatives. It encourages the readers to learn from each other.


We hope you enjoy reading this book and find it a useful tool when thinking about communication for natural resource management and rural development from perspectives that shed new light on old problems.


Ester Zulberti

Chief

Extension, Education and

Communication Service, FAO
Warren Feek

Director

The Communication Initiative





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