Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Clean Up the World

0 comments
Launched in 1993, Clean Up the World is a community-based programme that is designed to inspire and empower individuals and communities around the world to clean up, fix up, and conserve their environment. Held in conjunction with the United Nations Environment Programme (UNEP), this initiative mobilises over 35 million volunteers from more than 100 countries annually in a campaign that brings together businesses, community groups, schools, governments, and individuals in a range of activities to enhance and conserve their local environments - thereby helping to "clean up the world".
Communication Strategies
Clean Up the World Weekend, celebrated globally on the 3rd weekend in September, is the Campaign's flagship event, and draws on community involvement in actions to raise awareness about - and to address - environmental challenges. Clean Up the World encourages its "Members" to organise a "Clean Up" event on, or around, this annual weekend and to think of ways to engage the community in long-term environmental initiatives ("Fix Up" programmes) - depending on the needs of each community. (Those who register with Clean Up the World receive a Kit and access to various tools and resources - e.g., a poster for public display, volunteer certificates, a brochure, and a video designed to generate local interest and awareness in the campaign - to assist in implementing and promoting local Clean Up the World initiatives.) Each annual Weekend, there is a particular theme chosen, so as to draw attention to a specific environmental issue and to lend a focus to the planned activities. For example, in 2007, Clean Up the World is encouraging and supporting its Members to take action at a local level to help address the issue of climate change.

Along with Clean Up the World Weekend, Members are encouraged to undertake specific Clean Up events in support of other environmental campaigns, such as Earth Day (April 22), World Environment Day (June 5), World Habitat Day (October 2), 5 December International Volunteer Day (December 5). On these and other "Days", Members' campaign activities vary depending on the needs of the particular community, but examples include: recycling and resource recovery, tree planting, education campaigns, water reuse and conservation, competitions, and exhibitions.

Organised throughout the year, longer-term "Fix Up" projects are designed to help promote sustainable changes in community attitude and behaviour, encourage community participation in long-term practical activities, and can foster ongoing partnerships between government, businesses and community organisations.
Development Issues
Environment.
Key Points
Organisers say that, by working together to improve the look and health of their living spaces, volunteers can have a positive impact on local trade and tourism, environmental awareness, restoration of wildlife habitats, and community pride. Visit the Case Studies page on the Clean Up the World website to read about particular examples of Clean Up the World actions - and to learn about some of the environmental improvements achieved due to the efforts of volunteers around the world through this initiative.
Partners

UNEP, with additional support from Veolia Environnement, Brambles, National Geographic Channels International (NGCI), Qantas, and the Department of Foreign Affairs and Trade (DFAT).