The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Rescue Mission Ghana HIV/AIDS Project

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The HIV/AIDS Project of Rescue Mission Ghana (RMG) is a public awareness programme that aims to fight stigma and discrimination against people living with HIV/AIDS. The project is themed: “De-stigmatisation and avoidance of discrimination against People Living With HIV/AIDS (PLWA). “
Communication Strategies

The project uses one-on-one education, group sessions, and public educational programmes such as drama, counseling sessions, interschool debate activities and other interactive programmes. The communities involved in the project are Adenta, Ayi Mensah, Kweiman, Madina, Oyarifa, and Pantang. Activities carried out within these communities include:

  • training of 100 peer educators in six communities in Ga District to lead the campaign against stigmatisation and discrimination against PLWA
  • embarking on a public awareness programme to disseminate accurate information on HIV/AIDS.
  • forming anti HIV/AIDS clubs in schools and communities to reduce the HIV/AIDS prevalence rate.
Development Issues

HIV/AIDS.

Partners

Rescue Mission Ghana (RMG), Ghana AIDS Commission (GAC).

Sources

RMG website on May 16 2005.