Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Children of the Nile - Egypt

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Since 1996, the Children of the Nile project has been working with NGOs throughout Egypt to help build their capacity to offer early childhood development (ECD) services to needy local communities. Specifically, the Bernard Van Leer Foundation (BVLF) has faciliated the foundation of an ECD network of NGOs designed to help staff, caregivers, community leaders, and parents communicate with each other and with government officials to promote safe, healthy, playful, and educational environments for young children. Project activities revolve around including the community and family - notably, children up to age 6 - in child care and education initiatives through training and advocacy efforts. However, the project has primarily addressed the development of managerial and technical skills among community leaders, NGO staff, and caregivers.
Communication Strategies

The programme introduces local NGOs to participatory approaches and governance methodology in order to strengthen their organisational and institutional capacity to design and implement low-cost ECD programmes. Based on the belief that childcare supervisors and caregivers should take responsibility for integrating practices designed to stimulate child development and eradicate gender gaps, training sessions are conducted for these personnel on newsletter writing, community seminars, workshops, field visits, and forums; in these sessions, the development of technical, managerial, communication, and negotiation skills is highlighted. The project NGOs then carry out awareness-building activities and recruit community volunteers to advocate and adopt ECD practices among community members. For example, the publication of local newsletters is encouraged (in addition to a centralised publication). A biannual forum is held to enable network members to meet and exchange information regarding ECD best practices. Most recently, a league and newletter was created for kindergarten caregivers and supervisors. A Technical Secretariat, who oversees the network and is responsible for facilitating training and outreach programmes, also receives training in marketing, toy production, information management, resources management, and financial planning.


The project also recognises the centrality of parents in ECD by including them in activities and encouraging them to extend those activities into the home.


The subgrant component of the project, directly managed by participating NGOs, is designed to improve the kindergarten set-up. The aim is to create a setting more conducive to stimulating learning by renovating gardens, replacing inappropriate furniture, reorganising restrooms, and painting and decorating walls with illustrative and educational material on Egyptian culture. As part of this effort, ECD workers were trained to create "museum corners" utilising local cost-effective materials.

Development Issues

Early Childhood Development, Children, Education.

Key Points

This network has grown from its initial membership of five NGOs to its current size of 33 organisations. Each partner NGO is obliged to recruit other ECD associations within its community and governorate; this NGO in turn passes on the training it receives.


According to programme organisers, throughout the duration of the project, over a thousand children have benefited each year from improved ECD services delivered by an ECD-committed preschool staff.

Partners

Ministry of Social Affairs, Directorate of Childhood and Family Affairs (DCFA), Ministry of Education, NCCM and BvLF.