Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Women Worldwide Interest Patch

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In collaboration with the Girl Scouts of Santa Clara County (California, United States, or US), Youth Philanthropy Worldwide (YPW) has developed an interest patch for for middle- and high-school aged Girl Scouts on international women's rights. Using internet-based information and activities, this project works to teach girls in the US about the difficult issues women and girls face worldwide, and shows them ways in which they can create a more just global community. One of the goals of the project is to model a new way of presenting important but complex material to Girl Scouts across the country.
Communication Strategies

Interest badges are supplementary insignia that are worn on the back of girls' uniforms who have participated in Girl Scout activities in various ways. Through hands-on online activities, Women Worldwide introduces Girl Scouts to a variety of international women's issues in order to earn a patch to affix to their uniform. Girls seeking to earn this patch must complete at least 7 activities, including 2 skill builders (including "Be a Girl Grantmaker"), one technology, one service project, one career exploration, and 2 activities from any category of the girl's choosing.

Girls carry out these activities on the Women Worldwide website. These activities are designed to raise girls' awareness about women's rights, as well as to offer girls tangible ways in which they can take action to help. For instance, they can take an Equality Rules Quiz to find out about laws that affect women's and girls' rights. Another option is reading about the work of human rights activists and then presenting what they learned to their troop. Stories in the "Girls in Action" section of the site feature the words of Girl Scouts reflecting on women's rights issues. In another activity, a troop can role-play being grantmakers and decide how to allocate limited funds to a diverse group of women's rights projects in different countries. The girls can start their own service project, raising money or giving support to women's groups worldwide. Another activity allows a troop to be "big sisters" to a younger troop and help them to complete a similar project.

Development Issues

Girls, Women, Rights.

Key Points

Organisers cite the following figures: more than 700 million women in the world live on less than US$1 a day. Women make up 70% of people this economically poor. Of the more than 1 billion people in the world who cannot read or write, two-thirds are women. 73 million school-aged girls around the globe do not have an opportunity for basic schooling. Every year, about 515,000 women die from pregnancy-related causes. Women farmers produce half of the world's food, but own only 1% of the world's farmland.

Organisers pilot-tested the programme during the 2002-03 school year. A number of troops in Santa Clara earned the patch. They plan to expand the audience for Women Worldwide to Girl Scouts elsewhere in California and across the US.

Partners

Girl Scouts of Santa Clara and YPW.

Sources

Women Worldwide website on October 8 2003 and March 24 2010.

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