Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Karate Kids - Global

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Film/Video Objective:

To fulfill the need for simple, explicit AIDS heath education for street youth in the developing world.

Description:

Karate Kids is an animated action-adventure video that encourages youth to ask questions about their lives, their health, and AIDS. As part of an interactive cross-cultural HIV/AIDS education program for street kids, the video provides simple, explicit messages. Karate Kids is engaging as well as thought-provoking as it addresses the risks and concerns faced by street kids every day.

The cartoon package comes with the video, a training book for educators, and a pocket comic book. Karate Kids is shown in community centers, in theaters, out of the backs of trucks, in hospitals, schools and prisons. It is now distributed in video format in 17 languages in over 100 countries; copying of the video is encouraged.

The cartoon is designed as a "trigger" video--a tool that engages the audience and provokes questions. It can be used to talk about all three main aspects of adolescent sexual health with young audiences: control of sexually transmitted diseases including HIV, family planning (specifically condom use), and the prevention of sexual abuse through awareness, peer loyalty, and self-respect. Location:

In use world-wide

Dates:

1990

Project Cost:

Not available

Agencies Involved:

Street Kids International
World Health Organization
The National Film Board of Canada

Media Used:
  • 21-minute video
  • Training book for educators
  • Pocket comic book

Evaluation

Informal feedback from the field indicates that the video is well- received, however formal evaluation data was not available
Sources

Lowry (1993)

The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project